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Shell Tube Float- 44" Shell Tube Float- 44" Shell Tube Float- 44"
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FUNBOY
Shell Tube Float- 44" $32.50
Vintage Tube Float- 48" Vintage Tube Float- 48" Vintage Tube Float- 48" Vintage Tube Float- 48"
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FUNBOY
Vintage Tube Float- 48" $32.50
Available in 2 colors
Floating Cabana Bar- 70" LONG Floating Cabana Bar- 70" LONG Floating Cabana Bar- 70" LONG Floating Cabana Bar- 70" LONG
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FUNBOY
Floating Cabana Bar- 70" LONG $86.50
Available in 2 colors
The Lobster Tank The Lobster Tank The Lobster Tank The Lobster Tank
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Project Social T
The Lobster Tank $58.50
Corinne Mixed Fabric Tank Dress - Cinnamon Corinne Mixed Fabric Tank Dress - Cinnamon Corinne Mixed Fabric Tank Dress - Cinnamon
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Project Social T
Corinne Mixed Fabric Tank Dress - Cinnamon $128.50
Estelle Heathered Pleated Shoulder Tee Estelle Heathered Pleated Shoulder Tee Estelle Heathered Pleated Shoulder Tee Estelle Heathered Pleated Shoulder Tee
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Project Social T
Estelle Heathered Pleated Shoulder Tee $68.50
Estelle Pleated Shoulder Tee Estelle Pleated Shoulder Tee Estelle Pleated Shoulder Tee Estelle Pleated Shoulder Tee
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Project Social T
Estelle Pleated Shoulder Tee $68.50
Constanza Notch-Neck Rib Tank Constanza Notch-Neck Rib Tank Constanza Notch-Neck Rib Tank
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Project Social T
Constanza Notch-Neck Rib Tank $58.50
Aria HI-Waisted Pants- Copper Aria HI-Waisted Pants- Copper Aria HI-Waisted Pants- Copper Aria HI-Waisted Pants- Copper
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PRIMM
Aria HI-Waisted Pants- Copper $178.50
Aria- Hi-Waist Pants Aria- Hi-Waist Pants
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PRIMM
Aria- Hi-Waist Pants $170.00
AUDREY WIDE LEG JEAN AUDREY WIDE LEG JEAN AUDREY WIDE LEG JEAN AUDREY WIDE LEG JEAN
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Dear John
AUDREY WIDE LEG JEAN $104.50
Sale Bailey Jogger Bailey Jogger Bailey Jogger Bailey Jogger
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PRIMM
Bailey Jogger $108.50 $86.80
Sale Bowie Bells Bowie Bells Bowie Bells Bowie Bells
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Show Me Your Mumu
Bowie Bells $158.50 From $127.00
Sale CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO
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Pistola
CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO $168.50 $134.00
Sale Everywhere Pants Gold Pleat Everywhere Pants Gold Pleat Everywhere Pants Gold Pleat Everywhere Pants Gold Pleat
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PRIMM
Everywhere Pants Gold Pleat $158.50 $79.00
Sale FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES
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PRIMM
FIONA HIGH RISE FLARES $108.50 $54.00
TOGETHER, WE CAN CREATE A REVOLUTION.
TOGETHER, WE CAN CREATE A REVOLUTION.
TOGETHER, WE CAN CREATE A REVOLUTION.

Custom Hats

PRIMM's Hat Bar

Order a custom hat from our private shop

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Jewelry

Layers of Love

Adorn your story, not just your neck

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PRIMM is my go-to for all things fashion. So many great brands curated into one spot! 10/10 highly recommend.

Sarah Hill, Pleasanton, CA

The best boutique in the Bay Area! I love the variety of products from named and local brands.

Lauren McCleary, Walnut Creek, CA

Unmatched customer service! Love.. love.. LOVE their energy and passion for fashion!

Shannon Kaess, San Ramon, CA
STORE HOURS

Tuesday- Fri: 11AM - 5PM
Saturday: 10AM - 5PM
Sunday- Monday: CLOSED

RETURN POLICY

14 Day Return Policy
Exchange or Store Credit
SALE items are FINAL SALE

SHIPPING

US Only
FREE SHIPPING
on orders $200+