DENIM

Shop Tops
Shop Denim

OUTERWEAR

SHOP COLLECTION

New Arrivals

New Arrivals

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Shop TopsShop Pants
BEAU SHORTSLEEVED PULLOVER BEAU SHORTSLEEVED PULLOVER BEAU SHORTSLEEVED PULLOVER BEAU SHORTSLEEVED PULLOVER
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Project Social T
BEAU SHORTSLEEVED PULLOVER $88.50
Sale Beckett Vest Beckett Vest Beckett Vest Beckett Vest
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PRIMM
Beckett Vest $88.50 $70.00
Sale BUDDLEIA CROP SWEATER Khaki BUDDLEIA CROP SWEATER Khaki BUDDLEIA CROP SWEATER Khaki
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PRIMM
BUDDLEIA CROP SWEATER Khaki $78.50 $62.00
California Cropped Sweatshirt California Cropped Sweatshirt California Cropped Sweatshirt California Cropped Sweatshirt
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PRIMM
California Cropped Sweatshirt $58.50
CARLEN SWEATER - CARAMEL STRIPE CARLEN SWEATER - CARAMEL STRIPE CARLEN SWEATER - CARAMEL STRIPE CARLEN SWEATER - CARAMEL STRIPE
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Pistola
CARLEN SWEATER - CARAMEL STRIPE $148.50
Sale Carmela Top Garden Harvest Carmela Top Garden Harvest Carmela Top Garden Harvest Carmela Top Garden Harvest
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Show Me Your Mumu
Carmela Top Garden Harvest $154.50 $124.00
Dani Cardigan - Wheat Dani Cardigan - Wheat Dani Cardigan - Wheat
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pistola
Dani Cardigan - Wheat $178.50
Sale DANI SWEATER CARDI DANI SWEATER CARDI DANI SWEATER CARDI DANI SWEATER CARDI
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Pistola
DANI SWEATER CARDI $178.50 $142.00
Sale Bailey Jogger Bailey Jogger Bailey Jogger Bailey Jogger
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PRIMM
Bailey Jogger $108.50 $86.80
Sale Bowie Bells Bowie Bells Bowie Bells Bowie Bells
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Show Me Your Mumu
Bowie Bells $158.50 From $127.00
Sale CAM CAM BELLS CAM CAM BELLS CAM CAM BELLS CAM CAM BELLS
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Show Me Your Mumu
CAM CAM BELLS $158.50 $126.40
Sale CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO
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Pistola
CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO $168.50 $134.00
Sale Everywhere Pants Gold Pleat Everywhere Pants Gold Pleat Everywhere Pants Gold Pleat Everywhere Pants Gold Pleat
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PRIMM
Everywhere Pants Gold Pleat $158.50 $126.00
FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES
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PRIMM
FIONA HIGH RISE FLARES $108.50
Sale GROVELAND SLIM STRAIGHT GROVELAND SLIM STRAIGHT GROVELAND SLIM STRAIGHT GROVELAND SLIM STRAIGHT
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Moussy Vintage
GROVELAND SLIM STRAIGHT $358.50 $286.00
Sale Jaxtyn Bootcut Jaxtyn Bootcut Jaxtyn Bootcut Jaxtyn Bootcut
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PRIMM
Jaxtyn Bootcut $108.50 $54.00
TOGETHER, WE CAN CREATE A REVOLUTION.
TOGETHER, WE CAN CREATE A REVOLUTION.
TOGETHER, WE CAN CREATE A REVOLUTION.

Custom Hats

PRIMM's Hat Bar

Order a custom hat from our private shop

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Jewelry

Layers of Love

Adorn your story, not just your neck

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PRIMM is my go-to for all things fashion. So many great brands curated into one spot! 10/10 highly recommend.

Sarah Hill, Pleasanton, CA

The best boutique in the Bay Area! I love the variety of products from named and local brands.

Lauren McCleary, Walnut Creek, CA

Unmatched customer service! Love.. love.. LOVE their energy and passion for fashion!

Shannon Kaess, San Ramon, CA
STORE HOURS

Mon - Fri: 11AM - 6PM
Saturday: 10AM - 6PM
Sunday: 12PM - 5PM

RETURN POLICY

14 Day Return Policy
Exchange or Store Credit
SALE items are FINAL SALE

SHIPPING

US Only
FREE SHIPPING
on orders $200+