DENIM

Shop Tops
Shop Denim

OUTERWEAR

SHOP COLLECTION

New Arrivals

New Arrivals

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Shop TopsShop Pants
ALBA BABY TEE - LEMONADE ALBA BABY TEE - LEMONADE ALBA BABY TEE - LEMONADE ALBA BABY TEE - LEMONADE
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Pistola
ALBA BABY TEE - LEMONADE $70.00
Sold out Arizona Crop Slim Vest
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PRIMM
Arizona Crop Slim Vest $195.00 $98.00
Ashland Half Zip Vest - Tan
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PRIMM
Ashland Half Zip Vest - Tan $118.50
Aubrey Cardigan - Sunglow Aubrey Cardigan - Sunglow Aubrey Cardigan - Sunglow Aubrey Cardigan - Sunglow
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PRIMM
Aubrey Cardigan - Sunglow $88.50
Aubrey Tank - Sunglow Aubrey Tank - Sunglow Aubrey Tank - Sunglow Aubrey Tank - Sunglow
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PRIMM
Aubrey Tank - Sunglow $62.50
Sold out BEAU SHORTSLEEVED PULLOVER BEAU SHORTSLEEVED PULLOVER BEAU SHORTSLEEVED PULLOVER BEAU SHORTSLEEVED PULLOVER
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Project Social T
BEAU SHORTSLEEVED PULLOVER $88.50 $44.00
BENNING NOVELTY SHIRT BENNING NOVELTY SHIRT BENNING NOVELTY SHIRT BENNING NOVELTY SHIRT
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Dear John
BENNING NOVELTY SHIRT $68.50
Available in 2 colors
Blaise Front Tie Cami Blaise Front Tie Cami Blaise Front Tie Cami Blaise Front Tie Cami
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Self Contrast
Blaise Front Tie Cami $104.50
Aria HI-Waisted Pants- Copper Aria HI-Waisted Pants- Copper Aria HI-Waisted Pants- Copper Aria HI-Waisted Pants- Copper
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PRIMM
Aria HI-Waisted Pants- Copper $178.50
Aria- Hi-Waist Pants Aria- Hi-Waist Pants
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PRIMM
Aria- Hi-Waist Pants $170.00
AUDREY WIDE LEG JEAN AUDREY WIDE LEG JEAN AUDREY WIDE LEG JEAN AUDREY WIDE LEG JEAN
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Dear John
AUDREY WIDE LEG JEAN $104.50
Sale Bailey Jogger Bailey Jogger Bailey Jogger Bailey Jogger
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PRIMM
Bailey Jogger $108.50 $86.80
Sale Bowie Bells Bowie Bells Bowie Bells Bowie Bells
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Show Me Your Mumu
Bowie Bells $158.50 From $127.00
Sale CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO
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Pistola
CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO $168.50 $134.00
Sale Everywhere Pants Gold Pleat Everywhere Pants Gold Pleat Everywhere Pants Gold Pleat Everywhere Pants Gold Pleat
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PRIMM
Everywhere Pants Gold Pleat $158.50 $79.00
Sale FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES
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PRIMM
FIONA HIGH RISE FLARES $108.50 $54.00
TOGETHER, WE CAN CREATE A REVOLUTION.
TOGETHER, WE CAN CREATE A REVOLUTION.
TOGETHER, WE CAN CREATE A REVOLUTION.

Custom Hats

PRIMM's Hat Bar

Order a custom hat from our private shop

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Jewelry

Layers of Love

Adorn your story, not just your neck

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PRIMM is my go-to for all things fashion. So many great brands curated into one spot! 10/10 highly recommend.

Sarah Hill, Pleasanton, CA

The best boutique in the Bay Area! I love the variety of products from named and local brands.

Lauren McCleary, Walnut Creek, CA

Unmatched customer service! Love.. love.. LOVE their energy and passion for fashion!

Shannon Kaess, San Ramon, CA
STORE HOURS

Mon - Fri: 11AM - 6PM
Saturday: 10AM - 6PM
Sunday: 12PM - 5PM

RETURN POLICY

14 Day Return Policy
Exchange or Store Credit
SALE items are FINAL SALE

SHIPPING

US Only
FREE SHIPPING
on orders $200+