Fall 2024 New Arrivals
Custom Hats
Order a custom hat from our private shop
Jewelry
Adorn your story, not just your neck
PRIMM is my go-to for all things fashion. So many great brands curated into one spot! 10/10 highly recommend.
The best boutique in the Bay Area! I love the variety of products from named and local brands.
Unmatched customer service! Love.. love.. LOVE their energy and passion for fashion!
Mon - Fri: 11AM - 6PMSaturday: 10AM - 6PMSunday: 12PM - 5PM
14 Day Return PolicyExchange or Store CreditSALE items are FINAL SALE
US OnlyFREE SHIPPING on orders $200+
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