FALL FAVORITES

Step into Fall in style with some of our favorite pieces.

Shop Jackets
Shop shoes

DENIM

Shop Tops
Shop Denim

OUTERWEAR

SHOP COLLECTION

New Arrivals

Fall 2024 New Arrivals

/
Shop TopsShop Pants
Sold out Ann Ribbed Tee Ann Ribbed Tee Ann Ribbed Tee Ann Ribbed Tee
Quick view
PRIMM
Ann Ribbed Tee $48.50
Beckett Vest Beckett Vest Beckett Vest Beckett Vest
Quick view
PRIMM
Beckett Vest $88.50
California Cropped Sweatshirt California Cropped Sweatshirt California Cropped Sweatshirt California Cropped Sweatshirt
Quick view
PRIMM
California Cropped Sweatshirt $58.50
Carmela Top Garden Harvest Carmela Top Garden Harvest Carmela Top Garden Harvest Carmela Top Garden Harvest
Quick view
Show Me Your Mumu
Carmela Top Garden Harvest $154.50
CARVER MOCK NECK VEST CARVER MOCK NECK VEST CARVER MOCK NECK VEST CARVER MOCK NECK VEST
Quick view
PRIMM
CARVER MOCK NECK VEST $98.50
Daytime Dreamer Tank Daytime Dreamer Tank Daytime Dreamer Tank Daytime Dreamer Tank
Quick view
PRIMM
Daytime Dreamer Tank $48.50
Everywhere Top Gold Pleat Everywhere Top Gold Pleat Everywhere Top Gold Pleat Everywhere Top Gold Pleat
Quick view
PRIMM
Everywhere Top Gold Pleat $168.50
Fairbanks Wrap Front Top Fairbanks Wrap Front Top Fairbanks Wrap Front Top Fairbanks Wrap Front Top
Quick view
PRIMM
Fairbanks Wrap Front Top $78.50
Bailey Jogger Bailey Jogger Bailey Jogger Bailey Jogger
Quick view
PRIMM
Bailey Jogger $108.50
Bowie Bells Bowie Bells Bowie Bells Bowie Bells
Quick view
Show Me Your Mumu
Bowie Bells $158.50
CAM CAM BELLS CAM CAM BELLS CAM CAM BELLS CAM CAM BELLS
Quick view
Show Me Your Mumu
CAM CAM BELLS $158.50
CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO
Quick view
PRIMM
CASSIE SUPER HIGH RISE STRAIGHT - RICH CACAO $168.50
FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES FIONA HIGH RISE FLARES
Quick view
PRIMM
FIONA HIGH RISE FLARES $108.50
GROVELAND SLIM STRAIGHT GROVELAND SLIM STRAIGHT GROVELAND SLIM STRAIGHT GROVELAND SLIM STRAIGHT
Quick view
Moussy Vintage
GROVELAND SLIM STRAIGHT $358.50
Sold out Happi Flare Black Jeans Happi Flare Black Jeans Happi Flare Black Jeans Happi Flare Black Jeans
Quick view
PRIMM
Happi Flare Black Jeans $84.50
Jaxtyn Bootcut Jaxtyn Bootcut Jaxtyn Bootcut Jaxtyn Bootcut
Quick view
PRIMM
Jaxtyn Bootcut $108.50
TOGETHER, WE CAN CREATE A REVOLUTION.
TOGETHER, WE CAN CREATE A REVOLUTION.
TOGETHER, WE CAN CREATE A REVOLUTION.

Custom Hats

PRIMM's Hat Bar

Order a custom hat from our private shop

Explore

Jewelry

Layers of Love

Adorn your story, not just your neck

Explore

PRIMM is my go-to for all things fashion. So many great brands curated into one spot! 10/10 highly recommend.

Sarah Hill, Pleasanton, CA

The best boutique in the Bay Area! I love the variety of products from named and local brands.

Lauren McCleary, Walnut Creek, CA

Unmatched customer service! Love.. love.. LOVE their energy and passion for fashion!

Shannon Kaess, San Ramon, CA
STORE HOURS

Mon - Fri: 11AM - 6PM
Saturday: 10AM - 6PM
Sunday: 12PM - 5PM

RETURN POLICY

14 Day Return Policy
Exchange or Store Credit
SALE items are FINAL SALE

SHIPPING

US Only
FREE SHIPPING
on orders $200+